Tag Archives: yahoo

Bing & Yahoo search alliance – migration has started for PPC

Bing bong

Bing bong

If you are running any search campaigns in the USA or Canada you should be aware that this week that Bing is starting to take over the natural search on “Yahoo search” results.

Once this has taken place, in their own words

“Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada”.

If you are running US or Canadian Paid Search on Yahoo they also inform us that there is a transition tool available to help you migrate your account over to the Bing interface. You will be invited over the next few weeks if you are an existing advertiser.

If you wish to have a sneak preview of their beta tool, you can see it here –>The Microsoft transition tool

Interesting articles 2009-02-18

Books image on adrianland.co.ukA new favourite to the RSS reader is the blog by Will Carling, the ex-England rugby player.  His direct opinion on the games, squads and players is a must for all rugby fans.  And if you are that way inclined he Twitters during the matches in real time.  See Will’s world >>

A straight forward and strangly honest write up on how-to link spam to lazy way. Slightly shady SEO >>

The new canonical link tag from all the main search engines.  So, if you cant sort out your URLs correctly you can use this to indicate to Google, MSN and Yahoo which version of the page is the real one.  I thought they could do this.  Oh well. 
Its on MSNs blog >> &  See the article on Matt Cutts’ blog >>

An interesting piece talking about how Google’s SERPs may be on AJAX to stop scrappers, bid management software etc getting an unfair advantage.  SEOcracy.com >>

The MSN blog is starting to produce some useful and well written practical guides.  Here is a link to part 4 of a series on how to optimise your large sites for search.   MSN Blog article >> 

A new blog from the google team, this time for social media.  This could be good. Take a look at Social Web blog for yourself >>

Blackhat-SEO is also worth a read. There were a couple of articles that I enjoyed this week.  Well done guys.  You should subscribe to this site if you havent already done so.  See Black Hat SEO >>