More evidence that you will never ever, ever need to leave Google. We can see that the Comparison ads are back for all to see. I wrote some notes about a trial of this in a previous post almost a year ago >>
If you go to Google.com for Mortgages you will see this type of screen.
If you are running adwords, and you are in a competitive comparison rich areana, get clicking those ‘include’ me buttons today.
It seems to add value to their users, Google is once again working on supply chain integration (or is that eradication?).