I might be slow to the party but this is the first time I have seen Twitter accounts joined in the SERPs
My take on why social media can be good for SEO and SEOs.
Obviously, this is not an exhaustive list. And should not be the totality of social media. SM used well can help to achieve objectives but only as a tactic and not the end in its own right.
You still need to have a good site/product/service etc etc to win!
Heres the 5 I can think of this Tuesday evening.
- It gets your brand out there and raises brand searches, which you should rank for.
- It gets you noticed by a larger audience, who may be influential online people or even real customers.
- These social sites are appearing in the SERPs. Need to get yourself everywhere, all of the time!
- Being seen to be doing things! Making your company look innovative.
- Oh and its more fun than your day job!
I have just read a fascinating article on the Guardian site. It talk about an event where Google employees explained their latest products. And Bobbie Johnson gives his thoughts on the future of search.
Johnson illustrates in this extract from the his article on Guardian Blog examples on Google’s latest thinking and products.
- Google search options; a way to drill down or organise Google results more effectively, such as ordering results by time, by type (eg only reviews, only forum posts)
- Mobile search; this is growing fast, and search will soon be synchronised between your desktop computer and your phone, so that it shares queries and data between the two machines (if you are signed in to your Google account)
- More information in the snippet of information displayed in the search result, such as showing you the relevant bits of reviews through ‘sentiment analysis’, and pulling out metadata (eg a star rating) thanks to support for RDFa and Microformats
- The Wonder Wheel; effectively a “related searches” system, but one that’s displayed as an Ajax-driven spider diagram
- Google Squared; a Labs project that creates on-the-fly research spreadsheets. Type in “small dog” (their example) and it builds a table of breeds, pictures, vital statistics and other information automagically.
The single most interesting paragraph for me was this one
At a very high level, the interesting thing with all of these is really watching the directions that Google is pushing search, and what that means about the company’s ideas. It shows that Google sees potential threats not from Yahoo, Microsoft or Ask (which provide some similar capabilities already) but from the likes of Twitter, which looks ready to pounce in real-time search, and from the yet-to-launch Wolfram Alpha, which is a very powerful data munger.
So, all this innovation in the search space, blended or universal search is leading to more and more information organised as quickly as possible. In recent months, we have seen new search engines dedicated to content. Clever mash-ups based on RSS / news and blog results. Combining maps with all kinds of geography based information.
It is sure getting exciting.
On a new in my reader is Thats SEO. Today this post about the role of your IP address in your SEO efforts. It defines the usual why you need to know where you site is going to reside e.g. “bad neighbourhood” etc etc. But continues with some explanations of what this actually means. Too many posts these days, including mine are too brief and dont lay out the context!! A good read, thank you Raghaven. Oh, and if you want to check to see if your IP is blocked on a number of bad site lists check out what is my IP address.
If you are ever considering going solo, then reading 10 lessions from a failed start up would be negligent.
On SEOMoz there is some detail, although a pseudo sales pitch, but some interesting facts about what they have seen with their crawl of the web. Some highlight numbers. That 2.7% of links are NoFollowed, 73% of these were internal, so site scultping is popular. I do it. And 16million pages have the new canonical tag.
On black hat seo, link to a digest page on recent popular articles, such as “why spam works” ; “How to break captchas”, and more. All in very simple to read articles with a ‘can-do’ attitude.
We all like a good list. On SEO Optimise they have a non-Google focused list of resources for social meda. Worth checking out.
And as mine are all broken (work ones), its good to look at sitemaps. SEL have published a casestudy. See it here.
An expose piece on the Dave Naylor site regarding national newspapers linking for commerical gain. It is implying that the papers and possibly media owners are starting to understand the commerical power of adding links to their articles.
The compete.com blog has a couple of articles that I found interesting this week. The first is there take on global market share of the main search engines. It seems that Google is clawing back its market share. The 2nd article is about travel companies and how they can target social media. Compete who obviously aggregate data to show relative positions and importance of sites are suggesting that the social media sites is increasing in absolute terms the amount of referrals to Hotel sites. Of which I am interested in ! You can see the full article on compete’s blog.
Sticking with social media on SEOOptimise is another social media article asking what is it all about? The term that this and many other speakers, articles are writing about “Conversations” and community building. It is very simpley laid out article that talks about the hows, wheres and whys. Seth Godin always has an opinion. EConsultancy’s angle this week is about how social media is now main stream and not for kids.
I still find it exciting when I find a new and innovative new site. This new one Addict-o-matic who name is pretty accurate is a one-stop-shop for all the different sources of information from blogs, news and the social sphere. As a rugby fan, the example of keeping up to date with all the 6 nations actions is great. Take a look for yourself and if you like, let us know what you think.
I have to say, its been a first in a long time that I have actually enjoyed an networking and discussion event.
This is an invitation only event and as you say you can go you specific what topics you are interested in.
The day is broken into 3 x 1 ½ hour round tables of 8 to 10 professionals on a selected topic. The table is sponsored by a company and that is how it is free to all of us. Luckily the tables I was on the sponsor did a few shameless plugs – but had enough humour in that delivery not to be intrusive.
I was on three sessions:
1) Online Copy, Content onsite and ePR
2) Social media and how to monetise it, and
It was a who’s who of digital marketing and on the whole there was a good mix of experience and learners. Each bringing something unique to the table.
The rules are that no comments/case studies or people can be cited directly, in a bid to aid open and frank discussion.
But I thought I would post a few comments which are a mixture of my thoughts and collected observations.
1) Online Copy, Content onsite and ePR
Most people are working on improving onsite content. This is in terms of entry pages, working on conversion and for purely old-school-doorway pages. And the more conversion orientated are using content to aid and remove fall out from action orientated paths on site.
There was general consensus that those who are working in multi-lingual sites were struggling with translation versus localisation. And we having to accept what they were given due to time or resource constraints.
It was clear that there are so many definitions and tactical uses of content throughout every organisation. But on the whole, everyone believed in quality content. But varied in whether they thought they had any or were going to get some!
2) Social media and how to monetise it
You cant monetise social media at the moment was clear from all. And that all people that we spoke to described their activities as ‘dabbling’ rather than a full on deliberate strategy.
The best practice was fairly well agreed that companies need to Listen first before they jump in.
And when trying to spark conversation or form opinions that identifying key influencers is essential.
One company was proactively searching for keywords in Twitter and when they found a potential customer with a problem their company could solve they would intervene, supply the solution and get that satisfied individual to buzz about their company. Which I think is genius.
Measuring of Social media varied by company. Some didn’t measure at all. And other were using existing or classic KPI to judge its success.
There were some interesting discussion how some retailers are allowing their customers to contact them through more informal channels. And this allowed them to work with angry people and fairly often turn them into advocates.
There was a discussion on how employees who use social media ‘could’ damage a reputation or get them or colleagues into trouble. And there was insight into how some companies are putting in social media education programmes!
We all agreed that we would need to learn when a company should ‘Shut up’ in social media before they alienate the crowd.
This was a good and lively table. I enjoyed this discussion a lot. The conversation meandered from how to work with agencies to brainstorming specific concerns/dilemmas some of the participants are having today.
The topics were varied and to write this up would take more patience than I actually have. All in all it was fun.
Overall, I enjoyed this event, picked up a few tips and meet some interesting people. Well done EConsultancy. Can’t wait til next year.
Unlike when I was a teenager, I have been a late developer and finally Twittered.
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