I have just been playing in the Google labs with a new kid on the block. There is a new product in test called City Tours.
There seems a move by all the major players away from a search engine returning list of resources. To engines that actually add-value to that experience. A move to providing answers.
As someone who works in travel and someone who believes in quality inspirational content, this could be a threat or equally a huge opportunity. Still not sure what my opinion is, other than it could be great. Once they sort out some decent answers.