Like many topics in SEO, it comes down to quality, moderation and balance. Aim for fewer, higher quality and normally it is deemeded worthwhile and wholesome. Too many, automated and low quality = bad = spammy.
Matt tells tells us
…it can be good
…but it could be bad
Like chocolate at Christmas – apply self control and moderation and you can enjoy it!
I had never heard of the CAN-SPAM act until earlier today when I received a link exchange request for this site. It must be legit as I found a definition on wikipedia. The bit that made me look this up was in incredibly tiny text at the bottom of the mail.
Note: This is a link exchange request email that strictly adheres to the guidelines of the CAN-SPAM act of 2007 . We have clearly mentioned the source mail-id of this email and the subject lines are in no way misleading. We have found your mail address through searching the web for relevant link partners and not through any illegal means. If you do not wish to receive further emails, please reply with “Remove” or “No” in the subject line and we will ensure that you are not contacted again.
It is odd, that a British company is citing an American act in Blightly on a UK to UK link request. And as a way to legitimise an email to a stranger.
P.s I wont be exchanging links. My links page is for people who I actually know.