This is the first public output we are seeding now for Gumtree UK. Gumtree were and are one our fiirst head-line clients for my new agency SeSoMe.
If you are willing – go to the page and embed on your own sites. Thanks.
Gumtree infographic: 8 most likely people to meet in a house share is an infographic that was produced by Gumtree.
Today I delivered this presentation at eTail Europe conference here in London, UK.
The title is “The future of SEO. Moving to a holistic inbound marketing strategy” with an earned media case-study thrown in for good measure.
I genuinely believe that in the future, earning peoples attention will be the norm, rather than just pushing your way in front of them. By being, innovative, creative and “remarkable” then you will get more attention and loyalty than you could afford to buy.
In this presentation I try to lay out some history and context to the evolution of SEO and the changing search-scape. I introduce the new world of “inbound marketing” aka “earned media” or “content based marketing”.
Delivering this kind of campaign needs a lot of different skills. So, formulating a plan, organising “all of your brains” may need to organisational shift. This stuff can be so much fun and hit multiple teams traditional objectives. SEO for links and social citations. For Social Media for Likes, RTs, shares, follows, subscribes. For branding, for PR, to build loyalty and affinity with your brand. And many others.
The case study refers to My Destination’s Biggest Baddest Bucket list. This is a campaign that SeSoMe delivered as an internal agency. Working with so many throughout the wider business and the franchise network. The 2nd half of the campaign starts in July when the winners travel for a full 6 months living like a local and ticking off their bucket list.
If you want to talk about this presentation or SeSoMe, just let me know.
Thanks to Joao for taking this picture from the audience.
I am pleased to announce the latest in travel trends conducted from consumer research by My Destination’s inbound marketing team. Back in December we conduced a survey on our site and via our social media channels. We thought that some of the results were interesting and pull it together in to this graphic. Enjoy…
Made by My Destination, locally informed, globally inspired travel guides and information.
I came across this one infographic today and it caught my attention. Enough for me to post it here and give it a link. Having an angle always help. Especially if it is down the ‘toilet-humour’ or off-on-a-tangent-similes.
Infographics seem to be the SEO link building tactic of the year. Producing a piece that people will write about and give you a link for is an established technique. Its just that we are all getting more creative and prepared to hat-tip for great executions.
Well done TravelMatch.