Tag Archives: Bing

Bing’s webmaster tool – todays opinion

Bing bong

Bing bong - Sites gone

I am wanting Bing to be good and then be able to convince the consumers to enable a more competitive, less Google dominated world.

They make large leaps forward, then fail in a few things. As of today I only have 6 pages of this site in the Bing index. My site is relatively small and is like therapy to me, so not that important really, but I use it to test the benefits and putting verification of my employers sites into a future release. So, what were todays woes?

Verifying my site

I logged in with my Hotmail account, added my account, clicked the right buttons etc. Added this site to the list >> downloaded their XML file >> Uploaded it to my server >> Pressed Verify >> FAIL.

After reading a few forums, the best advice seemed to be to delete the entry and add it again. Then woe behold it instantly could now find its own BingSiteAuth.xml file. When you are in there, its not too shabby. It has most of the features of Google’s own webmaster tool including crawl, errors reports, traffic summary and my favourite “Index Explorer”. Will play some more in due course. And even more if consumers start to use Bing for their daily quantity of searches.

So, I am now in. But I need to work on…


If you don’t have your site/page in the search engines index you don’t even have a chance. So, I have 6 pages, that is only <5% of my pages. This kind of quantity is about the same for my employer, and we have >1mm pages worthy of inclusion. There is a a neat little tool called “Index Explorer” that in a directory drill down view, shows you all the pages they have found at some point. And you can filter by status code, date etc etc. You can also submit URLs manually, but only 10 a day and up-to 50 a month! My next line of enquiry was where to submit my sitemap. I could not find this information inside the tool at all. I found it via a Bing search on their log-in page. And for convenience here is how to do it.

How to submit your sitemap to Bing

Step 1: Copy and paste the entire URL below as a single URL into the address bar of your browser:


Step 2: Change “www.YourWebAddress.com” to your domain name

Step 3: Press ENTER

So, I pasted


… and now I wait

Bing are so close to helping webmasters, then hopefully their index will actually update!
And then users will consider them relevant aswell as aesthetically pleasing. Keep going Team Bing, not much longer to wait now!

Bing & Yahoo search alliance – migration has started for PPC

Bing bong

Bing bong

If you are running any search campaigns in the USA or Canada you should be aware that this week that Bing is starting to take over the natural search on “Yahoo search” results.

Once this has taken place, in their own words

“Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada”.

If you are running US or Canadian Paid Search on Yahoo they also inform us that there is a transition tool available to help you migrate your account over to the Bing interface. You will be invited over the next few weeks if you are an existing advertiser.

If you wish to have a sneak preview of their beta tool, you can see it here –>The Microsoft transition tool