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I only went to day 2 of the conference this year. And I was pleasantly surprised at some of the great discussions.
4 out of the 5 sessions I went to were useful and the ‘Give it up session’ was fun to close the day.
Over the coming days, and after my holiday I iwll try to be inspired from the talks, apply my own opinions and experience and make some more notes for this site.
This entry was posted in
Events and tagged Add new tag, audit, Conferences, Duplicate content, General Comment, London, Pet Hates, Search Engines, SEO, SMX on . May 20, 2009
his is my essay plan on what I would put in a site audit. Obviously there are extra bits that you may need depending on the type of site you are working on. But this is meant to be a kind of generic framework.
Three main categories for any analysis
Technical Spec of site
The site itself
These blend into this report format / essay plan below. So, here goes…..
Look at the what each of the main SE’s have on your site(s) and compare this to what they should have ! SE Index visibility by Engine
Observations / Duplications / URLs / Session ID’s etc
Tech issues, clitches, err
Comments between G, Y and M.
Use of Google’s Webmaster Central etc
How is the site organised, how the site all links up. Can you find everything if you dont have JS enabled and this includes deep content on SERPS or through refinements Site architecture
Structure of domains and folders
Search results, refinements and pagination
URL structure – capitalisation and inconsistencies
Directories versus Search results navigation
Effectively site map pages
Quantity, Quality, Depth. And internally, can you find everything in a logical and consistent way? Site link analysis
External links, Where do they go to? Anchor text of those links
Internal linking, Crumb trials, On page, Anchor text review,Footers and Headers
What are you targeting and is the optimsiation up to it? Keyword ranking and optimisation
Ranking report summary, current position
Observations , head body tail, general KW distribution.
By Search Engine
Compared to competitor(s) performance
And how the keywords fit in the site structure and linking
Metas, Title, Description, Best practice and Summary from GWC about duplicates, By key templates etc
Markup audit of H1, h2. Quality CSS
Error handling protocols including errors and genuine site changes, adding or removing pages!
Summary of key issues with solutions
Next steps and Recemendations
– – end – –
All you need to do now – is take the recemmendations and turn that into your action plan.
Hopefully you wil get the technical resource or/and the biz resources before your competitors gain too much ground.