It would seem negligent not to acknowledge this story. It seems to have sparked a feverish amount of conversation on internal DLs, forums and social media posts. And my RSS reader is stuffed full of interpretations of this change. And now, I am guilty of peddling this stuff too.
Page Rank sculpting is dead and has been for a year – official. The man himself explains all.
I too have been guilty of implementing this on my clients sites. But I don’t feel bad. First of all it has done no harm, and it didn’t detract from the big wholesome projects. And in the process of executing this low-level tactic it has made a lot of team members take an interest in SEO. They have helped make a tight information architecture and it has focused the mind on the exclusion of non-value-adding-pages.
So, not all bad. I think we should retain the idea, but change the execution.
It does leave me wonder a few things – that won’t keep me awake at night
- I also wonder if any other smaller search engine did a me-too implementation?
- If I should start leaving comments on other sites/blogs!
- If Akismet is going to have to work harder against all those form injections from blue pill touting sites?
- If some bright spark is going to suggest wasting more time taking it off our sites
- If someone is going to start asking how page rank is calculated and I will end up on a murder charge!
We live and learn. And what doesn’t kill us, makes us stronger.