This is my first time round with my current employer on using this (as far as I can tell) unique set of data in a easily digestible form. If you take a look at the Hotels.com Hotel Price Index there are stacks of stats about the industry. The travel industry seems to love stats and quotes them daily. This data has been picked up by big national/international players such as the BBC and on tv wtih CNBC to-date.
By breaking this up into managable pieces this is going to be distributed to special interest groups and targeted sites.
This is a work in progress project. Lets see how much PR and SEO pick up this time round gets.