The ever growing ways for Google to make money through adwords is increasing again. I saw this beta test in one of the more lucrative markets of loans.
If you do a search for “Secured loans”, you are likely to see something like this.
You can put in the amount here or leave blank. If you go through, you are shown the suppliers who I am guessing at this stage are paying extra (if not, in time they will be).
I wonder how many more verticals could end up inside Google?