Category Archives: Opinion

A link exchange approach who CAN-SPAM

I had never heard of the CAN-SPAM act until earlier today when I received a link exchange request for this site. It must be legit as I found a definition on wikipedia. The bit that made me look this up was in incredibly tiny text at the bottom of the mail.

Note: This is a link exchange request email that strictly adheres to the guidelines of the CAN-SPAM act of 2007 . We have clearly mentioned the source mail-id of this email and the subject lines are in no way misleading. We have found your mail address through searching the web for relevant link partners and not through any illegal means. If you do not wish to receive further emails, please reply with “Remove” or “No” in the subject line and we will ensure that you are not contacted again.

It is odd, that a British company is citing an American act in Blightly on a UK to UK link request. And as a way to legitimise an email to a stranger.

P.s I wont be exchanging links. My links page is for people who I actually know.

Am I interesting?

tnooz logo

tnooz logo

Just walking through my RSS reader and reviewing my alerts. Being an ego-tistical maniac I have alerts on my own name (and strategic others!).

Just seen a piece on tnooz that cites me and few people who I have known for a while and how we have all joined Thomas Cook Group.

It is still strange seeing my name in print.

Dodgy pitching suppliers

road-block-adrian-landI am fortunate that I know a few people all over the world, in many different locations and companies.

One of my work place “pet hates” are suppliers who embelish the truth, to the point of deliberately misleading you.

So, working for a household brand now, part of a larger household brand, we are cited by many companies as casestudies.  Quite rightly I get calls to validate their claims.

Its always better to get a personal recemmendation rather than a staged testimonial.

Just recently there have been a few instances.  Here are some of my favourites.

“We advised X to do this”.

Under questioning and checking directly with their cited contact, they had mentioned it in a pitch, in work they never got !

“Well thats what X does.”

This is always fun when they cite a company who you are ‘related’ too and check or you know the person who did the work and you know the truth.

Moral of this story.  Take all comments/casestudies at face value and definately check them out.

Do you have any to add?