It is very easy to talk and try to convince people to buy, sell or do just plain do something you want them to do. You must convince people with evidence. There are 3 ways to do this. Via a…
- Examples, or
Without further ado…
Meetings can end up taking so much of your ‘working’ day. So, if you are involved in any kind of meeting you need to ensure that you get real value from it. I personally like the acronym N.A.T.O, which stands for “No Action Talking Only”. NATOs should be avoided at all costs.
Here are some top tips from my corporate survival days to ensure they were as productive as possible.
These guidelines should help. If you ever get any resistance, always ask them to quickly calculate how much it has cost to have all those people in that meeting room and what was the value of the meeting. e.g. 5 execs, 2 managers and a director could cost about £200 to £500 per hour. And, an all day meeting can get very expensive and de-moralising!
This video presentation is of David Meerman Scott talking about the changing face of gaining attention. A subject-matter after my own heart.
Planning is good but being responsive is definitely the way to punch above your weight. Seize the opportunity, remove your own [self-inflicted] constraints. Being responsive is state of mind and those who are able to react quickly are going to be winners and one good idea will be bigger than a large financial play.
Over the years the pace of work has picked up. With emails, meeting, phone calls, dual-screening, open plan offices, remote teams, instant messengers, video conferene, flatter hierachies and requests coming in from above, below and from your peers. How do you organise your time.
Well, for those who know me, I love models. Here is my model I mentally use to triage my working (and personal) life.
I would you to use this model and I bet it changes your working life!
The power of social media is getting well documented and speculated on in terms of customer acquisition and retention. Both directly by those involved, and the large influence your friends and family have over what you see in your social media and search engines results pages.
Eli Pariser in his TED talk explains how not to get trapped in a filter bubble. These first crude algorithms by the powerful platforms, which could be [in the short-term] quite self-fulfilling. That you only get shown what they think, or you have said you have been interested in: to the exclusion of other content.
So, many companies are quite rightly trying to attract audiences and get into people’s flows.
Queensland tourist board, back in 2009 ran “The Best Job In The World” to huge success, effectively starting the genre of competitions to raise a company’s profile. There have been a number of competitions in 2013 alone, some with success and some not so much. Ones that spring to mind include. First Choice, a TUI company has been running their “Want to Be a Slide Tester?” inside a Facebook app. Havana Club, the rum company is offering the chance to win a gap year, and the biggest one I have seen to date is My Destination, an online travel resource with their “Biggest Baddest Bucket List”. Their winner chooses at least 25 destinations, and must visit all 6 continents, over 6 months all expenses paid.
Maybe these companies have got it. Social media is an effective inbound channel that doesn’t respect brand heritage. It’s fun. It’s current. It also has the advantage of being relatively cheaper than global TV and if you get it right, you can win big. And if by magic, if you or your friends engage, you will see their work in the future in your personalised SERPs and social flows.
Just a thought for a Wednesday.
On the 5th March 2013 I was invited over to Ennis in County Clare hosted by My Destination Country Clare and in association with the Ennis Chamber. I was invited over to talk about the power of online marketing and to tailor the presentation to talk to about practical things local businesses can do with SEO and Social media. I also threw in some stats about how powerful Virtual Tours, Videos and other quality content for your users and your rankings alike.
Take a look and let me know what you think.
When we arrived and arranged the conference room there were lots of big foamex mounted pics, mostly for the toddler group, but some strange circus marketing posters. I took the picture below to be an [admittedly arrogant] sign of things to come. How was it going to fail after seeing this?
Today’s thought is that management is like a “pivot table”.
If you are smart, you do thinking, documents and data ONCE and then display and share the information in many different views.
Thought for the day. Sometimes works like this.
If you work for a small company with many interested parties with blurred demarcations of reponsibiliies through to a massive PLC, you will have a similar experience in successfully delivering a project.
Your project may be relatively straight forward or could be very complex choosing who to involve and choosing who not to can be the difference between a project being adopted by your business or it failing.
So, choosing who to involve can become a political nightmare!
Should you include them based on
One useful technical is to do “Stakeholder mapping”.
In this progress you should group them in the classic RACI model and then decide how to involve, inform or use their talents. And once you documented this, if anyone disagrees you have a paper trail of decisions and who was already involved!
The “doer” is the individual(s) who actually complete the task. The “doer” Is responsible for action/implementation. Responsibility can be shared. The degree of responsibility is determined by the individual with the “A”.
These can be named people or teams that take on the responsibility for delivering the tasks, auditing, feasibility studies, providing recommendations and advice.
“The Buck Stops Here”
The accountable person is the individual who is ultimately answerable for the activity or decision. This includes “yes” or “no” authority and veto power. Only one “A” can be assigned to an action.
This could also be called the “project sponsor”. This is typically the highest ranking job title in the room. Commonly a Director or in a big travel company a VP.
“In the Loop”
The consult role is individual(s) (typically subject matter experts) to be consulted prior to a final decision or action. This is a predetermined need for two-way communication. Input from the designated position is required.
This is an important role. This is commonly where us SEOs sit. We are there to lay out choices, to validate decisions and steer the solution to either having a positive SEO impact (even if not a classic SEO project) or at least providing no detrimental harm to your SEO stategies. Other classic people here are Solution Architects and Ecommerce directors.
“Keep in the Picture”
This is individual (s) who needs to be informed after a decision or action is taken. They may be required to take action as a result of the outcome. It is a one-way communication.
This can classically be the people who are on the weekly/monthly email round up. These maybe your other peers who you informing out of courtesy, the wider team or even other business units.
Depending on the type scales and longevity of the project how you choose to communicate. These methods can overlap.
– Little and often via email and face to face. If you work in the same location this is easier to handle. Suggest that at least weekly 1-2-1’s are useful and ask them to document their steps, notes and status’ against them. This can, if appropriate form part of of your regular written communications.
– Face to face is normally best. Mixed with the written communications to all. If they can veto your project/recemmendations, it is always good to have them onboard all the way through .
– Normally you would organise this on a bespoke basis. This will very much depend on the topic and the complexity.
– Classically a weekly or monthly email depending on the scale and complexity of your project.
It is always good to ensure that you offer more contact to those who may legitimately or no previously known are realy R’s, A’s or C’s.
The other day in a conversation about social media, its influence and is it worth measuring. As part of that conversation the collective came up with the term “Talkonomics”. So here is my attempt at a definition.
“Talkonomics” – the study and measurement of conversations in social media.
And in a business context you could add,
“Talkonomics” – the study and measurement of engagements (mentions and interactions) with groups or brands.
What do you think? Any other definitions?
I know that a fair few colleagues and some of my team read my blog – so I guess this is a public thank you for your hard work, your support, your creativity, loyalty and some of you, your crazyness that has made us all laugh when we had tough times to navigate through.
I am very fortunate to move from one massive OTA to another. Each have their own challenges and opportunities (and sure frustrations). I will miss Hotels.com and other EI businesses, both here in London and around the globe.
It is a bit of a strange time to leave, but you have to jump when an opportunity presents itself.
Especially after some massive projects, the hey-day/honeymoon period has only just started. But I am a sucker for punishment and moving to a ‘start-up’ in ecommerce for a massive household brand.
In the last couple of years there have been some big SEO topics to plough through and I can say I am proud of many of the my personal and the teams achievements. Here are just a couple of highlights.
I have learnt a lot here and even made some good friends here. So, with some regrets I say Goodbye to some smart, clever and passionate people. But I know that as of Monday I will be working with a new set of dynamic and focused crowd.
If you are a new colleague, watch out as of Monday !