Talkonomics

The other day in a conversation about social media, its influence and is it worth measuring. As part of that conversation the collective came up with the term “Talkonomics”. So here is my attempt at a definition.

Talkonomics” – the study and measurement of conversations in social media.

And in a business context you could add,

Talkonomics” – the study and measurement of engagements (mentions and interactions) with groups or brands.

What do you think? Any other definitions?

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