The other day in a conversation about social media, its influence and is it worth measuring. As part of that conversation the collective came up with the term “Talkonomics”. So here is my attempt at a definition.
“Talkonomics” – the study and measurement of conversations in social media.
And in a business context you could add,
“Talkonomics” – the study and measurement of engagements (mentions and interactions) with groups or brands.
What do you think? Any other definitions?