Monthly Archives: March 2013

How companies are using social media to attract customers directly and indirectly

The power of social media is getting well documented and speculated on in terms of customer acquisition and retention. Both directly by those involved, and the large influence your friends and family have over what you see in your social media and search engines results pages.

Eli Pariser in his TED talk explains how not to get trapped in a filter bubble. These first crude algorithms by the powerful platforms, which could be [in the short-term] quite self-fulfilling. That you only get shown what they think, or you have said you have been interested in: to the exclusion of other content.
So, many companies are quite rightly trying to attract audiences and get into people’s flows.

Queensland tourist board, back in 2009 ran “The Best Job In The World” to huge success, effectively starting the genre of competitions to raise a company’s profile. There have been a number of competitions in 2013 alone, some with success and some not so much. Ones that spring to mind include. First Choice, a TUI company has been running their “Want to Be a Slide Tester?” inside a Facebook app. Havana Club, the rum company is offering the chance to win a gap year, and the biggest one I have seen to date is My Destination, an online travel resource with their “Biggest Baddest Bucket List”. Their winner chooses at least 25 destinations, and must visit all 6 continents, over 6 months all expenses paid.

Maybe these companies have got it. Social media is an effective inbound channel that doesn’t respect brand heritage. It’s fun. It’s current. It also has the advantage of being relatively cheaper than global TV and if you get it right, you can win big. And if by magic, if you or your friends engage, you will see their work in the future in your personalised SERPs and social flows.

Just a thought for a Wednesday.

The Power of Online Marketing presentation 5th March 2013

On the 5th March 2013 I was invited over to Ennis in County Clare hosted by My Destination Country Clare and in association with the Ennis Chamber. I was invited over to talk about the power of online marketing and to tailor the presentation to talk to about practical things local businesses can do with SEO and Social media. I also threw in some stats about how powerful Virtual Tours, Videos and other quality content for your users and your rankings alike.

Take a look and let me know what you think.

When we arrived and arranged the conference room there were lots of big foamex mounted pics, mostly for the toddler group, but some strange circus marketing posters. I took the picture below to be an [admittedly arrogant] sign of things to come. How was it going to fail after seeing this?

Say no more....

Say no more….